CBD has burst onto the scene in a big way, and it’s still growing in popularity.
If you know your stuff when it comes to cannabis and business and you want to make a bit of extra cash while helping your community, then why not start a CBD brand?
In case you weren’t aware, CBD is the current darling of the wellness supplement industry. Its popularity has exploded worldwide over the last five years or so and it seems almost everyone has good things to say about it.
And that’s because CBD has been shown, both scientifically and anecdotally, to be effective at reducing anxiety, pain and inflammation, as well as promoting a positive mood, restful sleep and recovery. I mean, there aren’t many people these days who couldn’t do with a bit of that?
The growing interest in CBD is part of a wider trend away from modern pharmaceutical-based healthcare and toward natural health practices like nutrition, mindfulness, movement and plant medicines.
There is a good argument that the CBD industry in the UK is already oversaturated. There are hundreds if not thousands of brands, including a number of well established names that have been operating for years and have huge customer bases.
However, the thing about the health and wellness industry is that it is constantly growing. Everyday people are deciding to take their health into their own hands, and they go looking for guidance. If you know your stuff when it comes to CBD, cannabis and health, you could become that source of guidance. Especially if you focus on your own community.
Who should start a CBD brand?
Due to the mind-opening nature of the cannabis plant, the community and culture surrounding it is like no other. It’s full of compassionate, honest and intelligent people. Unsurprisingly, therefore, many cannabis-lovers are attracted to work or set up shop in the industry, making it a pretty unique field to work in.
However, when it comes to business, idealistic tendencies and a knack for procrastination mean not every stoner is up to the task.
So, if you have a passion for cannabis, a desire to do good, and the decisiveness, drive and flexibility to succeed in business, then starting a CBD brand could be a great venture for you.
Steps to building a CBD brand
What follows are the main steps to starting your own CBD brand in the UK. We’ve left out boring stuff like registering your company and how to keep your accounts, but you’re smart so you can figure that out yourself.
1. Choose a name
Most successful brands have a catchy, memorable name. Spend some time coming up with ideas, combining words, phrases or names that exemplify what your brand stands for and the image you want to convey.
Fun fact: I got the name “High & Polite” from a lyric in a song by Earl Sweatshirt.
2. Design logo and branding
Having a logo and standardised brand colours and fonts will make your brand look professional and reliable. It might be a good idea to hire a graphic designer to do this for you. You can hire freelancers super easy these days on websites like Fiverr and Upwork.
3. Get products
To make some sales, you’ll need something to sell. Luckily for you, there’s a huge variety of CBD products around and more being created all the time. In fact, because the industry is still so new, there is so much opportunity to create unique products and product ranges that really get people talking.
Reach out to the legends at IceHeadShop for great value wholesale prices on loads of top quality CBD products.
4. Set up an online shop
With the software available for free these days, you can whip up an online shop quickly and cheaply. However, if you want more than a no-frills website, hiring a designer may be best.
Make sure you clearly display your contact details, business address, and a disclaimer stating your products are not intended for medical use and are being sold as food supplements only. Only products approved by the MRHA are allowed to be sold as medicines so don’t make any health claims on your site.
5. Set up social media accounts
Social media is a wonderful tool for businesses. They are free to join and you can generally post as much as you like in your quest to build awareness around your brand.
Choose which platforms you think you can create good content for and get started. Don’t expect to blow up straight away, however. Play the long game, engage in relevant conversations, and be yourself.
6. Engage your community
Once you have your name, your branding, your products and your online shop it’s time to start spreading the word about your CBD, cannabis and, of course, your shiny new business.
One way of doing this is by creating content to share with your community. Your community can be your family and friends, local residents, or online communities. Ideally, your content will engage people by educating, entertaining and/or inspiring them.
Articles, images, videos and podcasts are the most popular types of content, although brochures, posters and leaflets could also be effective at garnering interest in your brand.
You could also set up stalls at markets and local events in order to meet people face-to-face.
Future of CBD in the UK
The demand for CBD and cannabis-derived products has grown rapidly in the UK over the last five years. And its popularity is certain to continue into the near future.
In fact, cannabis and its derivatives have MASSIVE potential in so many aspects of life, from textiles and building materials to fuel and medicine. This means that all cannabis-related industries are on an upward trend and looking at an exciting future.
If you have the ambition, creativity and drive to launch and grow a CBD brand, what are you waiting for? At worst it could be a nice little side hustle that helps your friends and family, at best it could be a roaring success that changes your life and many others…
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